| Perceptionist Inc. is the sole
owner of the information collected on www.perceptionistinc.com.
Perceptionist Inc. may collect, at the user's discretion, information
at several different points on our web site.
Perceptionist Inc. forms may request certain contact and profile
information (e.g. user name, e-mail address, web site, etc). Some
of the requested information is required in order to get access
to Perceptionist Inc. resources and services; other information
is optional. The required information is clearly marked as such
on the registration pages.
Perceptionist Inc. only obtains personal identifying information
from subscribers if the subscriber supplies it voluntarily. Periodically,
Perceptionist Inc. may track the open-rates of our HTML e-mails
and certain click behavior from those e-mails to help us identify
which portions of our newsletters or email campaigns are most popular
with our readers.
We will only collect and hold your email address in order to send
you newsletters and other resource materials that you have voluntarily
requested or have subscribed to. You can unsubscribe at any time
for any reason and still enjoy the benefits of our resources on
the www.perceptionistinc.com
website. If you ever have a problem with your subscription, feel
free to contact us.
Within our blog we offer you the chance to send a friend a post.
Feel free to take advantage of this opportunity because your friend
is also covered by Perceptionist Inc.'s Privacy and Audience policy.
We will only use your friend's email address in order to send the
message you asked us to send. Then they will never ever hear from
us again unless they voluntarily subscribe to our services.
Information Use
Perceptionist Inc. does not rent, sell, or share personal information
about you or your customers with other people or nonaffiliated companies
unless you pro-actively and explicitly ask us to do so. We may from
time to time offer partner programs, but these programs will always
require you to affirmatively opt-in. We will not rent, sell or share
any subscriber information to any third party except in aggregate.
Aggregate data will never include any personally identifiable information
of you or your customers.
Perceptionist Inc. uses your personal information in several ways:
- Profile: We store information that we collect to create a profile
of our users. A profile is stored information that we keep on
individual users that detail their service preferences. Collected
information is tied to the user's personally identifiable information
to make the Perceptionist service available or to improve the
content of the site for the user.
- Cookies: We may use cookies to enhance the user experience and
deliver personalized content. Cookies help us to deliver information
specific to your interests, to save your having to re-enter your
password each time you visit our site, or to keep track of your
shopping cart. Cookies also allow us to better analyze our site
traffic patterns so that we can bolster our Web offering.
- Service Announcements: On rare occasions it is necessary to
send out a strictly service related announcement. For instance,
if our service is temporarily suspended for maintenance we might
send users an email. Generally, users may not opt-out of these
communications, though they can deactivate their account. However,
these communications are not promotional in nature. Users may
opt-out of these communications.
- Customer Service: We communicate with users on a regular basis
to provide requested services and in regards to issues relating
to their account we reply via email, phone or mail, in accordance
with the users wishes.
E-Mail Marketing Guidelines
Perceptionist Inc. adheres to the U.S. Advertising and Marketing
Trade Groups Standards for Legitimate E-mail Marketing Practices
The American Association of Advertising Agencies (AAAA), the Association
of National Advertisers (ANA), and the Direct Marketing Association
(The DMA) have released a set of nine guidelines that call on marketers
to institute certain practices that will defend and enhance the
viability of legitimate e-mail marketing.
Perceptionist Inc. recognizes the importance of these groundbreaking
guidelines, and follows the lead of these "Anti-Spam Pioneers."
The nine self-regulatory guidelines are as follows:
- The subject line of an e-mail must be honest and not misleading
or deceptive.
- A valid return e-mail address and the physical address of the
sender should be clearly identified. Marketers are encouraged
to use their company or brand names in their domain address and
prominently throughout the message.
- An e-mail should clearly identify the sender and the subject
matter at the beginning of the e-mail.
- All commercial e-mail (except for billing purposes) must provide
consumers with a clear and conspicuous electronic option to be
removed from lists for future e-mail messages from the sender.
The removal process must be easy to find and easy to use.
- If a company sending commercial e-mail has multiple distinct
brands or affiliates, notice and opt-out should be provided based
on the likely perspective of the average consumer. Each separate
brand or affiliate, as the consumer is likely to perceive it,
must offer notice and a process for removal from marketing lists
in all commercial e-mails (except for billing purposes).
- Marketers should not acquire e-mail addresses surreptitiously
through automated mechanisms (such as robots or spiders) without
the consumer / customer's informed consent. This includes a prohibition
on dictionary attacks or other mechanisms for fabricating e-mail
addresses without providing notice and choice to the consumer.
- "Remove" means "Remove." The electronic
remove feature must be reliable, functional, and prompt.
- E-mail lists must not be sold or provided to unrelated third
parties unless the owner of the list has provided notice and the
ability to be removed from such transfer to each e-mail address
on the list. A related third party include other brands/subsidiaries
within the same parent company as well as outside affinity partners
as a reasonable consumer is likely to perceive them.
- A commercial e-mail should contain the sender's privacy policy,
either within the body of the e-mail or via a link.
Legal Disclaimer
Though we make every effort to preserve user privacy, we may need
to disclose personal information when required by law wherein we
have a good-faith belief that such action is necessary to comply
with a current judicial proceeding.
Business Transitions
In the event Perceptionist Inc. goes through a business transition
such as a merger, being acquired by another company, or selling
a portion of its assets, users' personal information will, in most
instances, be part of the assets transferred. Users will be notified
via (prominent notice on our Web site for 30 days) prior to a change
of ownership or control of their personal information. If as a result
of the business transition, the users' personally identifiable information
will be used in a manner different from that stated at the time
of collection they will be given choice consistent with our notification
of changes section.
Opt-Out
Users who no longer wish to receive information from Perceptionist
Inc. may opt-out by replying to unsubscribe in the subject line
in the email. We also offer an opt-out mechanism on the registration
form or the user may contact us at, Perceptionist Inc., 1177 Olentangy
River Rd., Columbus, Ohio 43212. You can reach us by phone at 614.384.7500
or by email at info@myperceptionist.com
to opt-out.
Links
Our site contains links to other sites outside. These other sites
may send cookies to users, collect data, or solicit individual information.
These sites or services also have separate data and privacy practices.
Perceptionist Inc. and any affiliated websites will disclaim any
responsibility or liability for their policies or actions. In general,
when we link to other sites, we do not pass your personal information
to those sites. In addition, Perceptionist Inc. may offer services
in conjunction with partner companies. In order to provide these
co-branded services to you, it might be necessary to share your
personal information with our partner company. If you do not want
your data to be shared, you can choose not to allow the transfer
by not using that particular service.
Correcting/Updating/Deleting/Deactivating Personal Information
If a user's personally identifiable information changes (such as
zip code, phone, email or postal address), or if a user no longer
desires our service, we provide a way to correct, update or delete/deactivate
users' personally identifiable information. This can usually be
done at the contact us page or by emailing our Customer Support
at info@myperceptionist.com. Or, contact us by telephone or postal
mail at the contact information listed below.
Notification of Changes
If we decide to change our privacy policy, we will post those changes
to this privacy statement, the homepage, and other places we deem
appropriate so our users are always aware of what information we
collect, how we use it, and under what circumstances, if any, we
disclose it. We will use information in accordance with the privacy
policy under which the information was collected.
If, however, we are going to use users' personally identifiable
information in a manner different from that stated at the time of
collection we will notify users via this privacy policy. Users will
have a choice as to whether or not we use their information in this
different manner. However, if users have opted out of all communication
with the site, or deleted/deactivated their account, then they will
not be contacted, nor will their personal information be used in
this new manner. In addition, if we make any material changes in
our privacy practices that do not affect user information already
stored in our database, we will post a prominent notice in this
privacy policy. In some cases where we post a notice we will also
email users, who have opted to receive communications from us, notifying
them of the changes in our privacy practices.
Contact Information
If users have any questions or suggestions regarding our privacy
policy, please contact us at:
Perceptionist Inc.
1177 Olentangy River Rd.
Columbus, OH 43212
614.384.7500 |
